Books UX designers should read

Posted on April 9, 2011 by gary

Here’s a list of 5 books UX designers should read, that are not about User Experience per se, but about behavioral economics, cognitive psychology or game theory. The list is from the Rajat Paharia video I shared yesterday.

I have read Freakonomics and Influence, and Predictably Irrational has been on my list.

Influence: The Psychology of Persuasion

Paperback, Robert B. Cialdini
Influence: The Psychology of Persuasion

Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete

Hardcover, Byron Reeves, J. Leighton Read
Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete

Changing the Game: How Video Games Are Transforming the Future of Business

Hardcover, David Edery, Ethan Mollick
Changing the Game: How Video Games Are Transforming the Future of Business

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Hardcover, Dan Ariely
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Hardcover, Steven D. Levitt, Stephen J. Dubner
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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